Avoid marketing hype

Nobody likes anybody else's marketing hype and using it yourself will just make you look like a pillock.

Dr Douglas J Bullshitter III is among the world's foremost experts on in ballistic pharmacology. Using a range of world beating techniques we constantly push the limits of human understanding to further our stated aim of enhancing world security, tackling major desease, curing the common cold and enabling all humankind to live together in love, peace and harmony. In one of our many collaborations with world-leading scientists, Albert Einstein himself once said...

You know the sort of stuff.